About Us

Co-Founder Sarah Smart

Co-Founder Fraser Smart

SmartCats Consulting was established in 2008 to help dynamic and ambitious organisations to fulfil their potential. Our mission is to make a difference - we work with clients who are committed to doing better business, and we are committed to delivering solutions that really add value for our clients. We offer commercial, workable solutions but we do not shy away from telling it like it is.

The founders of the business are Sarah and Fraser Smart. Sarah is a Chartered Accountant and Fraser is an Fellow of the Institute and Faculty of Actuaries. Both have extensive experience in the financial services industry and now apply the skills and lessons learned there in other fields.

Sarah is a regular speaker at conferences on an enormous variety of topics from technical subjects through to practical topics like effective leadership.

Fraser has embraced the world of social media and blogs regularly. He can be found on Twitter @frasersmart.

Our extensive client list and industry representation/recognition are shown below.

Industry RecognitionClient List

SmartCats Consulting

Original SmartCat, Heinz

Original SmartCat, Senna

We are regularly asked about the origin of the name of the business which seems to polarise opinion. Back in 2008 when the business was launched our main business areas focused on Consulting And Trustee Services. Cats are often considered (by cat lovers at least) to have an innate intelligence. So, having two cats of our own, it seemed like a natural fit to bring together our family name with this idea to form SmartCats Consulting. Heinz and Senna (pictured), named after Formula 1 racing drivers, are the original Smart cats.

All Non-Executive Director and trustee appointments by Directors of SmartCats are held in a personal capacity.